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Locally Owned. Community Focused.

Schierl Tire & Auto Service has been committed to providing expert and efficient auto and tire service for over 60 years. It all began in 1956 when John “Butch” Schierl purchased a small, one-truck fuel oil business, founding Schierl Inc. with the help of his father Shorty Schierl. Today, Schierl Tire & Auto Service covers seven locations throughout central Wisconsin, offering the most comprehensive auto repair and tire service in the region. No matter where you live, our automotive experts are available to make sure your vehicle is road-ready.

  • Marshfield, WI
  • Medford, WI
  • Plover, WI
  • Stevens Point, WI
  • Weston, WI
  • Wisconsin Rapids, WI
  • Tomahawk, WI

Schierl Tire & Auto Service is a locally-owned, family-run business. As members of your community, we strive to provide you with the best tire selection and automotive services available in Wisconsin. We also work diligently to enrich our community with charitable donations and participation in fundraising events.

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Shop for New Tires or Schedule Auto Repair or Commercial Farm Services in Central and Northern Wisconsin

Schierl Tire & Auto Service is here to meet all your automotive needs. With a full-service list built to target and repair any automotive issue, trust all repairs and maintenance with us. From wheel alignments, flat tire repair and oil changes to brake repair, transmission repair and more, we're here for you. We're also the leading provider of tire services for commercial, industrial, farm, and fleet enterprises. We offer 24/7 emergency roadside assistance, expert tire selection assistance, tire retreading, and national-account billing. We also have the most comprehensive tire selection, including trusted brands like Goodyear, Dunlop, Kelly, Bridgestone, Firestone, and more. Let us earn your business. Visit a Schierl Tire & Service store near you today!  And of course, don't forget to sign up for our email list for exclusive updates and savings.